How many motorola droids have been sold

But he also noted that T-Mobile appears to be losing interest in the device and is not marketing it heavily. But T-Mobile says that the Cliq is doing just fine. And the carrier said that it's committed to marketing the phone through the holiday season. Verizon's iPhone alternative The Droid's success is also important to Verizon Wireless, the nation's largest wireless operator in the country. It is the first device that offers a true challenge to Apple's iPhone, which runs exclusively in the U.

While Verizon has a strong reputation for its network, consumers often complain about its lack of cool phones. The Droid offers Verizon customers an alternative to the iPhone on the Verizon network. This fact could help Verizon retain some consumers who were thinking of leaving for the iPhone. Verizon Wireless representatives say the Droid is certainly an important part of the company's device line-up.

But if analyst data is to be trusted, it is clear that the huge marketing budget for the Droid is at least part of the reason why the device has been so successful. Part of the problem is the fact that there are many Android devices coming to market. And the number will only increase next year. The lesson from the success of the Motorola Droid is clear.

If device makers and carriers hope for break-out success, then they will have to spend big on marketing. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy , which we encourage you to read. Discussion threads can be closed at any time at our discretion. Marguerite Reardon. Motorola Droid Motorola Neither company is reporting sales figures.

The success of the Droid is good news both for Motorola and for Verizon Wireless. Discuss: Big marketing budget drives Moto Droid sales. The company watches mobile app usage and then uses that data to make overall ownership estimates. So where does the Droid fall within the smartphone spectrum? The firm says 60, myTouch 3G handsets were sold during its launch week, while 1. Second, and equally noteworthy, the iPhone 3GS launched in eight countries during its first week.

The Droid launched only in America. What I will say is that this data certainly suggests a strong sprint out of the gate for the Droid — and, perhaps more important, for the Android platform in general. One analyst predicts a percent increase in Android smartphone adoption over the coming months.