Why targeted advertising is good

However, the process of gathering user information is unsettling in terms of privacy concerns. If you want to learn more about this topic, I encourage you to look at these sources:.

We publish creators. Why they make. How they see. If you want to give your audiences what they're looking for, targeted advertising is invaluable. The following are some specific reasons why targeted ads are suitable to use for connecting with consumers.

Ads can be invasive to the point of annoyance, but you're more likely to attract consumers when you use targeted advertising. Targeted ads feel less "in your face" than traditional ads, and they're often more personalized based on the user's specific interests. Consumers want to feel as though the brand marketing to them understands their wants and needs.

Targeted marketing campaigns can showcase that understanding and advertise a solution to the audience's pain points. This number is likely to increase among many platforms beyond Twitter as targeting continues to improve. Consumers have specific problems and pain points that they want companies they trust to address. When ads speak to those issues, consumers can relate to them. They're also more likely to trust the business behind those ads since they feel the brand understands them better than competitors.

They would simply have to gather the data and find contextual uses for it on their own. First-party data would become the most valuable currency of the advertising world. At the moment, it looks like lawmakers and big tech companies are aligned towards this goal.

Advertisers who take notice will be well-prepared for the change when it comes. Cincopa is a digital asset management and video hosting company that helps advertisers gather and analyze data directly from viewer engagement. Start making first-party data integral to your ad targeting strategy with our help.

Facebook Twitter. Knowledge Base. Written by Austin Jesse Mitchell. Originally published on June 10th, , updated on June 11th, Keep learning. Knowledge Base Publishing. Knowledge Base Marketing.

Enterprise Solution Knowledge Base. Knowledge Base Streaming. Didn't find what you were looking for? Submit A Ticket. The Blog. For businesses using Twitter and Instagram: both of these platforms also have similar tools Twitter Audience Insights and Instagram Insights. This works for both online and retailers working in physical commercial locations. They can use location customer data to get a better understanding of buying behaviors of their customers; for example, they can discover how, when, and where they bought a certain product.

This knowledge allows retailers to improve the effectiveness of their local marketing efforts, and as a marketer, you know that local search often signals purchase intent! Google reported that 76 percent of its users who search for a product in their area during a holiday season visited a related business within a day, and 28 percent of those ended up buying something from that business.

Holiday season's figures are truly remarkable, but customers don't rely on search engines just during a limited period of time. According to the survey of U. Local targeted advertising can be huge for your business if used properly. Research your local market thoroughly, and let targeted ads do the rest. People love when they receive personalized services that's why personalized email marketing is so popular among digital marketers these days.

Retailers typically offer incentives such as free shipping, discounts, premium service, and others. These incentives are super important, according to retailers. For example, here's the list of the factors that influence retail consumer buying decisions, as described by eMarketer.

You can also use this information to make your targeted ads more relevant to consumers; for example, an ad featuring a great review of your product viewed by an Internet user could be a great incentive to visit your store.