The Account Director is a Senior Manager level position, leading internal client relationships and having strategic insight into the clients business, adding value through a deep understanding of the business and ultimately, Deloitte brand. Extensive marketing experience is a must as well as having experience with creative output that spans a wide range of social content types including but not limited to video, photography, original artwork and animation, influencer, media partner content, etc.
The ability to think strategically and having a strong understanding of applying to analytical insights into creative is necessary for this position. Sitting within the Marketing Excellence ME organization, we provide value to Deloitte by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences.
We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients. Responsibilities Lead a team of Account Supervisors, with responsibility for their performance, career growth, and progression.
Lead a multi-disciplinary team including partnering with strategy to develop creative solutions to brand challenges. Manage key client relationships by providing actionable strategic thinking and proactive counsel. Clear the way for strong, strategic creative to live. Defend, support and foster good ideas. Contribute to the resource plans, scope of work and contractual agreements as needed.
Run client meetings and strategically align with brand planning. Develop and contribute to account management organizational strategy and marketing services strategic focus areas. Serve as strategic advisor to account management organization leader on key initiatives and organizational priorities. Monitor campaign set up, briefing process, execution, budget management, measurement, approval processes, timelines and reporting for business-owned campaigns.
Identify efficiencies and implement leading practices to enhance the impact of each campaign Ensure all campaigns invoke brand standards and are cutting-edge, innovative, and of the highest quality. Apple introduced iTunes. Time has been kind to the Green Dot that rolled out to the world that year. Stakeholders see a green dot today and think Deloitte—and vice versa.
The network and its little, round mascot have prospered together. Our Purpose—to make an impact that matters—has given Deloitte practitioners a common anchor in talking about our organization. Our brand identity refresh, launched on 15 June, aims to create a single brand architecture and identity system so that regardless of where a client is geographically, or what business they interact with, or what device they use to reach member firm professionals, they have a consistent and meaningful Deloitte experience.
It also guides the tone of all our communication, including the written and spoken word, and the provides us with the ability to authentically express our personality -- confident, clear, and human. Like a home remodel, these changes will occur gradually. As the organization faced the difficult task of reintegrating Deloitte Consulting, which had operated more or less independently since , it felt a new brand identity was needed in order to bring the different pieces back together.
At the time, two trends dominated branding. The first was acronyms. Three of the Big Four accounting firms used an acronym, as did several other competitors. The second was to go short, as when Federal Express became FedEx. Deloitte took a different direction. Deloitte was the name in longest continuous use in the accounting profession.
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